12 sins in Web to Print
- Printers don’t show clients savings in time
- Printers don’t show client savings in money due to redo’s
- Printers not doing enough up sells through process
- Printers don’t show client savings in data mining costs
- Printers don’t charge customer for changes in templates
- Printers not expanding beyond just print
- Printers not setting up multiple storefronts for multiple products
- Printers not going after verticals and just focus on existing clients
- Printers not shopping around for systems that perform better than others
- Printers underestimating the marketing effort
- Printers underestimating the build out effort
- Biggest sin. USING flash based systems
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