The future of print, just like the future of web to print is very similar.

• Billing customers for results rather than for tasks. I see it more of a partnership every time a new web to print licensee stars using our software. If the web to print storefront is not performing, both of us should be to blame. Strive for Win/Win scenarios every time.
• Getting paid for reducing customers’ other cost centers. We are not here to add yet another overhead. We are here to reduce costs, improve workflows, simplify transactions between customers and printers, improve visibility, eliminate steps that costs money.
• Getting paid for increasing the revenues of customers. Participating in customer’s growth allows us to pay more attention to those that need it most. If your w2p storefront is not performing or if your printing storefront is outperforming, we can help in every stage of your growth.
• Selling through diligence, timeliness, relevance, and predictability. Automate to the point where you can run your entire shop virtually. Use latest advances in tablet or smart phone technologies to control your website and your shop from anywhere. Provide same visibility to end customers that are ordering product, whether it is print, clicks, views or responses.
• Understanding the complexity of media—all media—and guiding the customer through them. It is our job to be experts. Not just web to print experts, not just automation experts, not just marketing experts, not just cross media experts. Understanding how every aspect of printing business interacts with advertisement or production for their customers as well as for their own business is our responsibility. We cannot come up with better solutions if we cannot understand what the challenges are in a first place.
• Getting business through inbound marketing efforts. Easiest customer is a trained and a willing customer. Helping printers understand how to leverage social media, advertising media, call centers or live events will help getting better clients faster.

And finally, helping printers understand how to calculate the ROI of anything to do with WEB TO PRINT. ROI on media spend, ROI on integration of web to print program, ROI of getting a customer, ROI of post sale marketing. ROI on any effort can be simply calculated with a properly installed, properly trained web to print system. I just hope you (the reader) will engage us, Amazing Print for your web to print initiative.

Partner in results from Web to Print is a post from: Web to Print by Amazing Print Corp Technology

But what about silkscreen, embroidery, wide format and mainly variable printing? Variable printing or variable data printing in  web-to-print storefronts has been a silent topic. And yet, web-to-print for variable printing is probably the most profitable type of w2p. Just imagine, your customer uploads their own data, sorts its own imagery, chooses it’s own mailing routes, proofs the entire job online and pays you premium money for having the ability to see text or images appear in an unusual format, that only web-to-print for VDP allows them to do.

Variable Printing and Web-to-Print should almost be as synonymous as web to print and business cards. Considering on a scale of anything that you could be printing utilizing web enabled order procurement technologies, VDP should be not only most profitable, but also most desirable, as not too many printers yet can offer that as a service, hence you will be able to charge a premium and not be afraid of the competition.

So, to keep with the spirit of top 5s, here is my list of
Top 5 reasons to offer web-to-print and variable printing online:

1. Outsource the hardest part of the project to your client using web-to-print. Data sorting or providing you with clean data.
2. Make more money where others can’t. VDP is still new to a lot of printers.
3. Make more money with less effort. It is up to your customer to approve the creative online.
4. Excellent way to get into fulfillment business. Get even more money from the same customer.
5. Make more money from time on your press. It takes you just as long to print a pre-made VDP piece as a static one. Except you get to charge more for that piece.

Your comments are welcomed.

Slava Apel, CEO
Amazing Print Corp
905-738-9920
http://www.amazingprint.com
http://twitter.com/slavaapel

http://twitter.com/amazingprint

web-to-print and variable printing is a post from: Web to Print by Amazing Print Corp Technology

I liked using w2p instead of web2print as it is shorter, and in the world of 140 characters, every character counts. I have polled on linked-in, twitter and a few other places printers to see what they had to say. To my surprise, I didn’t find any loyalty to either web2print or w2p and even had a recommendation to switch to w2print as a method of keeping our unique hash tag.

I remember similar conversations with members of infoTrends on topic of keeping the hashtag that involves print. #twitterprint has been used to keep printing industry separate for people generally speaking about print, but why not claim #print like Adam Peck has recommended? #print is shorter, easier, and by some chance if we get non print industry person using #print, they may learn more about printing by just stumbling across #print.

So, in summary, when I have enough space to spell out web2print, I will. When I ran short on space, w2p will be used.

For the record, you can follow Amazing Print on twitter at http://twitter.com/amazingprint or follow Slava Apel at http://www.twitter.com/slavaapel

web2print is a post from: Web to Print by Amazing Print Corp Technology

Applications like eCardBuilder, that offer over 15,000 templates have taken away the largest constrain that stopped printers in a past from offering business cards - proofing. Proofing of the printed order being the most time consuming event of the print ordering now has been online business card design software. In my recent conversation with a 175 million dollar printer, he has admitted that prior to online business card design software; they were spending close to $40 every time a business card order would come in.

So what are the typical features in business card design software that printers enable for their customers?

• Templates
• Branding and customizable websites
• Choices of fonts
• Font special effects
• Ability to upload a logo or photo
• eCommerce
• Shipping integration
• Reports
• Multiple product support
• Complete integration into current website
• Fast integration

Don’t take the above as the only features; take them as musts before making a decision on selecting best online business card design software for you.

Slava Apel
http://www.amazingprint.com

Online business card design software is a post from: Web to Print by Amazing Print Corp Technology

Moderator:

Heidi Tolliver-Nigro, TSR contributor and Founder of Digital Printing Reports
Web to Print seminar will cover:

• What business are you in today?
• Who is your target market?
• What products do you offer today/plan to offer tomorrow?
• What are you eCommerce requirements?
• What do you know about web to print software deployment models?
• Risks (good and bad)
• What do Clients want?
• Web to print use today
• Does your solution cover 5 goals?
• How to Chose a W2P vendor
• Marketing your web to print solution

and many questions that will come up during the webinar.

Free code coupon Tuesday May 3rd at 2pm EST use SAFREE0504 to get in for FREE. Regular price $89.00

http://www.seyboldpublications.com/ProductDetails.asp?ProductCode=Webinar-WTPDemo

Recording of the presentation covering broad topics of web-to-print software will be available to attendies.

Free web to print informational seminar. is a post from: Web to Print by Amazing Print Corp Technology

Printer’s shopping cart and ecommerce is a post from: Web to Print by Amazing Print Corp Technology

Without getting into my 2 hour discussion on profitability of each web to print strategy, I can summarize the answer with the following:

There are 4 ways to make money with web to print:

1. Attract more clients or customers. That comes with a better consumer offering or ease of purchase.
2. Sell more often to your existing clients and devise programs for client retention.
3. Increase your prices or fees. Variable data print or mailing services or “like” products should help you do that.
4. Increase your product offerings and brand value.

Yes, at AmazingPrint.com we offer the tool sets and software solutions for all 4 above and train you how to use these techniques effectively without you having to go into the bonus 5th way of making money; spend more time promoting those offers that make you money and less on those that don’t.

Slava Apel, CEO
Amazing Print Corp
905-738-9920
http://www.amazingprint.com
@slavaapel @amazingprint

5 ways to make money with web to print is a post from: Web to Print by Amazing Print Corp Technology

• Engaging first
• Efficient second
• Effective third
• Easy to use fourth
• Error free fifth

User Experience starts with 5 “Es” is a post from: Web to Print by Amazing Print Corp Technology

Truth is… most websites do not work. Printers or print brokers who thought by putting out a website they will instantly attract the right customer and increase their sales flow, get disappointed very quickly. Website building is a multi step approach to covering a lot of bases like domain, hosting, design, presence, targeted traffic, conversions, sales, being able to be found and setting up for repeat business.

Selling online. eCommerce is no longer a complicated and mysterious add on to your website. In today’s world it seems like everyone is doing it. There are no more fears about credit card information being stolen, as today’s consumers are savvier and can recognize a reputable website from a fake website. Ecommerce websites allow you to take in orders 24/7/365. I can still remember that during one of the print tradeshows in Florida a client that we have built ecommerce platform for, ran up to me to give me a high-five, as after 26 years in business, he finally has taken in an order at 3am. He was extremely excited that the order came in without any human intervention, and the website did everything for him. Website got him found online, Keywords he used attracted the right kind of a prospect, content in the website conveyed security and reliability, and the check out form was not threatening, leading to a sale. You should have been there to see him. Best testimony of overnight success.

Advantages of eCommerce are numerous; a famous pizza delivery place states that online orders are generally 8% higher in value, than over the phone, as customers are not being pressured into making a fast decision by a live operator, thus extra order of garlic sticks is an easy decision to add to the shopping cart. Virtual shopping carts can give suggested sales, which a live person may forget. “Would you like fries with that?” or just 30% for rush print and delivery? Or would you like a matching letterhead order to go with your presentation folder?

With eCommerce, you can choose to only take in prepaid orders. No more chasing customers that tend to pay their bills on a 95th day after they’re due. Consider web to print software for your website.

Website is a great self help tool. Two weeks ago, I was chatting with a print broker through an online support form, who sells over a million dollars worth of print online to SOHO market. This print broker admitted that he hates talking on a phone with customers. He went on to say that out of his 350 print jobs per month he only ends up speaking to 1 or 2 customers, as the rest of the support is done through online chat and email. Funny thing is, he even admitted to not wanting to talk live ever with me again as he said that he truly despises the phone. And that’s after 5 years of knowing me.

Do you have to sell anything on your website? Do you feel that it may take away something from your salespeople or from your brand? If so, there are many other very useful ways to track the performance of your website. Offer sample kits, consultations, emailed newsletters, white papers and anything else that would allow your visitors to leave you with their information for follow up marketing. I have visited a commercial printer, which gets 99.9% of their revenue from internet, well over $30 million worth of orders, which quantifies success by how many sample kits printer sends out. This printer knows that every sample kit will in turn return a specific percentage in sales either with custom file or an order from their web to print website.

Websites are great for sales management… not only for yourself, but you can have your salespeople being tracked by online tools as well. We have worked with a printing company that has hundreds of people selling its products, and the printing company knows through its’ websites precisely who sold what to whom and for how much. They also know the reorder ratio, leading to satisfaction levels. Inventory, distribution all is being tracked by their website.

Website administration should be easy. It helps if you have an IT person in house, but you shouldn’t have to employ one to have a functional website. My suggestion is to outsource for Search Engine Optimization outside of the house, while keeping basics of updates to your website in-house. If you do end up employing a webmaster and a Search Engine Optimizer, here are the things you should know:

Find a closet genius. You can find one guy that intuitively knows more about the web than 10 people combined if you were to hire those 10 people of the street. You can spot him easily if he asks for compensation in “pizza pockets”. But even in those 10 people, you will have a mix of: good in design, good in structuring, good in marketing, good in blogging, good in search, good guesser, good plagiarizer and good delegator/outsourcer.

So, here are 25 secrets summarized about Search Engine Optimization for print websites:

1. Get a great domain, and make sure it is/it has:

a. .com and a .ca extension
b. Short, memorable and has no dashes “-“
c. Appears trustworthy d. Has your keywords in it
e. Aged with history f. Has natural type in traffic
g. Has little chance of mistakes for miss-types if someone heard on a radio.

2. Design a website that is:

a. Not Flash, PDF or a large JPG
b. Has a lot of content, including: lots of text, Video, PODcasts, RSS feeds, Blogs and a lot of fresh, unique content.
c. Sells something, not just displays company information

3. Has a reason for people to bookmark you and link to you from: Delicious, Blogs, LinkedIn, Twitter, Digg and other social book-marking sites.
4. Has a lot of links to you.
5. Appeals to more than 250 parts of Google algorithm.
6. Keep content fresh (not stale). Don’t make changes. Add more content instead of replacing or deleting. Pretend to be your own industry or newspaper.
7. Have search related proper metadata. Have commas in metatags.
8. Have search related keywords, content, bodytext metatitle and description.
9. Have a link with comments about someone else’s video on your blog and link to video.
10. Send out newsletters, and then a week later post it on your blog.
11. Add “add to delicious and other social places” functionality.
12. Use Eye tracking research to make sure users are able to navigate through your site
13. Apply Multi variant analysis of what works on a page to make sure you don’t scare visitors off
14. Online reputation management
15. Find knowledgeable SEO employees. 80/19/1 rule. 80% say they know SEO, but only 19% do SEO and 1% does SEO well. If you can’t find, take on an advisor or outsource to reputable companies located locally.
16. Find your niche and target it. Don’t go broad at first. There are hundreds of things you print, pick one to be your flagship.
17. Use colours that attract the sale. Having site all in black may scare some people off.
18. Use customer’s language. Not everyone knows what CMYK is.
19. Get reporting software in your site that reports to you on traffic, Market share reports, ad copy performance reports, competitor reports, trademark use reports, brand buzz reports, email usage reports
20. Track everything, including sales from your sales people online
21. Add a shopping cart that suggests additional products
22. Provide online support via chat.
23. Have more than one websites, so you’re targeting many niches or keywords
24. Find a closet genius
25. If you can’t do it all yourself – outsource!

Questions to ask yourself to see if your website is performing well.

Does my website show up for my 10 key phrases in 3 main search engines within top 10 results?
Do you have natural type in traffic from your brand or words in your domain (like “shopping online”)?
Do people book mark my site and come back to it often?
Do you have a variety of options for your visitors (shop, learn, subscribe, request, etc.)?
Do people link to your website from their websites?
Can you track how much money the website is generating you?

Questions to ask for usability yourself to see if your website is performing well.

Can customers upload their orders to you?
Can customers design from a template on your website (web to print)?
Can customers communicate with you via online chat?
Can customers get an estimate in real time?
Can customers soft proof their print job on screen?
Can customers track their job status?
Can customers request a quote?
Can customers order static print from a catalog?

If you answer yes to all, you are doing well. If you didn’t, there is room for improvement.

Stay tuned for the next articles about Search Engine Marketing (SEM), How to get yourself a website that performs, Types of web to print storefronts, Front end Set up for your Web-to-Print storefront, Back end set up for your online printing storefront, and 5 minute fixes to your site that could double revenues.

About author:
Slava Apel, CEO of Amazing Print Corp is a frequent speaker and contributor on topics of Web to Print, Search Engine Marketing and Search Engine Positioning. Mr. Apel consults multiple print Franchisors, as well as helps hundreds of printing companies and thousands of print distributors with web marketing and web to print software since 1997. To find out more about Mr. Apel’s web to print company, visit http://www.amazingprint.com or contact him at 1-800-355-4498 xt. 224 or follow on twitter at www.twitter.com/slavaapel

Web to Print Technology. 25 secrets you have to know about Search Engine Optimization for print websites. is a post from: Web to Print by Amazing Print Corp Technology