Someone asked us, what makes our software easiest to use? It is simple, we follow a very good rule. Any good web to print system should look very carefully at these 5 rules and see if they pass it. Our software follows the 5 letters E. In order of importance (to us at least):
Truth is… most websites do not work. Printers or print brokers who thought by putting out a website they will instantly attract the right customer and increase their sales flow, get disappointed very quickly. Website building is a multi step approach to covering a lot of bases like domain, hosting, design, presence, targeted traffic, conversions, sales, being able to be found and setting up for repeat business.
Selling online. eCommerce is no longer a complicated and mysterious add on to your website. In today’s world it seems like everyone is doing it. There are no more fears about credit card information being stolen, as today’s consumers are savvier and can recognize a reputable website from a fake website. Ecommerce websites allow you to take in orders 24/7/365. I can still remember that during one of the print tradeshows in Florida a client that we have built ecommerce platform for, ran up to me to give me a high-five, as after 26 years in business, he finally has taken in an order at 3am. He was extremely excited that the order came in without any human intervention, and the website did everything for him. Website got him found online, Keywords he used attracted the right kind of a prospect, content in the website conveyed security and reliability, and the check out form was not threatening, leading to a sale. You should have been there to see him. Best testimony of overnight success.
Advantages of eCommerce are numerous; a famous pizza delivery place states that online orders are generally 8% higher in value, than over the phone, as customers are not being pressured into making a fast decision by a live operator, thus extra order of garlic sticks is an easy decision to add to the shopping cart. Virtual shopping carts can give suggested sales, which a live person may forget. “Would you like fries with that?” or just 30% for rush print and delivery? Or would you like a matching letterhead order to go with your presentation folder?
With eCommerce, you can choose to only take in prepaid orders. No more chasing customers that tend to pay their bills on a 95th day after they’re due. Consider web to print software for your website.